rabbit
strategy | lifestyle photography | email marketing | brand direction
rabbit is a female-founded running brand based in Santa Barbara, California. I spent the last two years as their Digital Marketing Manager and Brand Steward, project managing all digital marketing, executing the email marketing strategy, overseeing brand direction, and managing lifestyle photography.
the dream chaser series
To develop rabbit’s brand identity and increase value-add content, I ideated and assisted in the creation of the Dream Chaser Series: a monthly feature about runners with inspiring stories and unique dreams. I had the opportunity to write the first article of the series and collaborated with the marketing team to determine each topic moving forward. Through stunning articles with corresponding newsletters and social media posts, the Dream Chaser Series drove social media engagement, website traffic, and ultimately led to increased sales.
Lifestyle Photography
I had the privilege of managing rabbit’s lifestyle photography, working with talented photographers, creative directors, and models throughout Santa Barbara and beyond. This role involved briefing the creative director on the overall brand vision for the shoot, styling outfits, writing shot lists, booking photographers, and scheduling talent.
Producers: Heather Borden & Summerlyn Bruski
Art Direction: Sarah Uratsu
Photography: Steve Hoskins
email marketing
I managed and executed the email marketing strategy for rabbit’s 100,000-strong consumer list. This involved briefing the copywriter and designer on all email campaigns to ensure rich content that effectively showcased new products.
